Looking good is an essential part of feeling good.

Being a woman, I realised the attractiveness of bright colors and blingy things very early in life. And being from a middle-class family in india, I also discovered reasonable ways to add said brightness in my life. In the early days, it meant going to Diwali melas and scrounging and haggling at the stalls for my annual quota of bling.

It has become easier over the years with the advent of online shopping and mammoths like amazon, making products more accessible.

But what has also happened is that products have become very standardised, most sellers buying from the same overseas bulk suppliers and pedalling them under their own brand.

I felt like breaking this chain but realised that the competition on price is something that cannot be fought, and I have reconciled with that. I might not make as much money from this business, but it certainly gives me immense pleasure to bring my unique creations out into the world and have them be adorned by you beautiful people.

What I also realised during my life journey is that I wanted to give back to society who has given me so much… wealth & joy… so with this endeavour, I decided to produce everything indigenously. Train underprivileged women a new skill and provide them the employment opportunity that might help them stand their own ground.

Every unit that you buy will put some money into a grateful woman’s pocket. So, thank you.

Pretty Outside, Pretty Inside